As an expert in the field of content marketing, I can confidently say that it is one of the most powerful tools for businesses to get their message across and attract customers. In fact, according to Vendasta data, 84% of customers prefer to receive texts from businesses and take immediate action upon reading them. This makes SMS marketing a game-changer for any business, but it’s important to follow best practices in order to see results.

The first and most important rule of SMS marketing is to never engage in cold outreach. This means that you must have your customers’ consent before sending them any text messages. Not only is this a legal requirement under the Telephone Consumer Protection Act (TCPA), but it also ensures a better customer experience and ultimately leads to more profit for your business. As a potential customer, I wouldn’t want to receive a random text from a company I’ve never heard of. This would only lead me to report it as spam and never consider working with that company. By getting customers to opt into receiving texts, you are setting the foundation for a positive and engaged relationship.

So, how can you get customers to opt in? One effective way is to add “opt-in language” to your website contact forms, clearly stating that by submitting their information, they are giving permission to be contacted via text. You can also use other marketing tactics such as promoting a keyword or adding texting to your current business phone line. And remember, if a customer texts you first, you are good to go.

Now, let’s talk about the importance of using an SMS marketing platform. While there are many ways to market your business without spending any money, an SMS marketing platform is necessary for compliance and functionality purposes. Not only does it allow you to easily manage and segment your contact lists, but it also automatically handles opt-outs and tracks message delivery and engagement. Many entrepreneurs make the mistake of using their personal smartphones for SMS marketing, but this can lead to ineffective marketing and potential regulation issues. Invest in a reliable SMS marketing platform to see better results.

When crafting your SMS messages, put yourself in your customers’ shoes. Think about what kind of messages you would want to receive. This could include updates about your business, promotions on items they’ve previously purchased, reminders about events, or requests for feedback. The key is to be clear and provide a call-to-action. Pro tip: including an image in your SMS campaign can make it more powerful and engaging.

As with any marketing strategy, it’s important to measure, improve, and celebrate. Your first SMS campaign may not be perfect, but pay attention to metrics and feedback to make adjustments and see better results in the future. And don’t forget to celebrate your successes! SMS marketing can have a significant impact on your bottom line, so keep refining your strategy and watch your business grow.

At Vendasta, we understand the importance of quality content in marketing. That’s why we offer a team of experienced writers to craft blogs, website copy, and SEO-focused content for your business. Our white-label agency allows you to save time and focus on getting more clients, while we handle the content creation for you. Our writers are skilled in understanding your clients’ needs and target audience, and we follow best practices for SEO to ensure your clients’ content gets seen by the masses.

With Vendasta, you can also use our content writing services to help your clients improve their brand awareness and build an online audience. Our experienced writers can research and write about any topic provided, or recommend topics that are more likely to capture your audience’s attention. We also offer website copy services to make sure your clients’ website has compelling and conversion-driven content. And for those who want to boost their SEO, we offer keyword research and an SEO-optimized blog writing service.

Our process is simple and efficient. We start with an onboarding call to understand your clients’ business and audience, and then our team of dedicated writers will draft the content on your behalf. An editor will review the content for quality and consistency, and you will have the opportunity to suggest any changes before the content is published on your clients’ website.

Ready to explore the Vendasta platform? Talk to one of our experts or try our software for free to discover how we can help your business sell more at scale. Let us handle the content creation so you can focus on driving more sales for your clients. Try Vendasta today and see the difference it can make for your business.

Article based on 5 SMS Marketing Best Practices to Help You Sell More Stuff by Kenneth Burke: https://www.entrepreneur.com/growing-a-business/5-sms-marketing-best-practices-to-help-you-sell-more-stuff/474687